Recently, Ningbo Youban Intelligent Technology Co., Ltd. announced a comprehensive upgrade of the Youban brand, officially launching a new brand visual image, launching a new logo, a new VI system and a new brand concept. In terms of visual effects, the new logo and new vi are more fashionable, life-oriented and youthful. This also means that the UPANY brand, which has only been established for one year, has begun to enter a new stage of development.
Let happiness happen, the brand upgrades and changes beautifully
Logo fashion. It has been upgraded from the original "Youban" to the Chinese version "Youban" and the English version "UPANY". In comparison, the new design is lighter and more leisurely. At the same time, a highly memorable brand symbol has been added to eliminate complexity and simplify, intuitively and effectively conveying to the public the core content of UPANY's desire to become a happy life companion.
Slogan made into daily life. In the era of information explosion, how a new generation Internet brand can deal with many traditional strong brands must first grasp the biggest characteristic of the brand-penetration. As the pace of life accelerates, life-oriented brands are becoming more and more consumers' choices. Brand empowerment can resonate with consumers' pain points and let them feel the brand atmosphere that is life-oriented and scene-oriented. So Youban has brought a new slogan - Youban, my Youzhi Kitchen. "UPANY" refers to a healthy, happy and fun living state; "wisdom" refers to UPANY's innovative wisdom in the fields of product design, R&D and manufacturing, as well as the comfortable, convenient and intelligent product experience given to users. UPANY advocates "leisure, leisure and The "fun, smart" Uzhi kitchen life uses the kitchen as an emotional medium, allowing more people to enjoy and share the beauty of life at home.
Rejuvenation of brand colors. The main color of UPANY's brand has been changed from red to orange. Orange gives people a bright, warm and energetic visual experience, and represents UPANY's vitality and creativity. At the same time, online and offline visuals are unified, from traffic to brand integration. Use color as a brand memory point. When you see orange, you associate it with UPANY and directly define it as "UPANY Orange".
Let intelligence empower you to create a leisurely Chinese kitchen
UPANY is an Internet kitchen appliance brand owned by its parent company CARELINE Electric. In less than a year since its establishment, it has achieved fission-like rapid expansion in the air fryer category. CARELINE Electric, the parent company, is the world's largest ODM air fryer manufacturing base. With the upgrade of domestic consumers' awareness of air fryers and the new trend of diversified kitchen appliance consumption, CARELINE Electric's Internet home appliance brand Youban has emerged at the right moment. born.
With air fryers as its core category, Youban has upgraded and innovated kitchen appliances that are popular in the West, making them more suitable for Chinese kitchen environments. With no fumes, healthy cooking, no space occupied, and intelligent operation, Youban is determined to popularize air fryers into every Chinese family and become a new domestic product for Chinese-style kitchens.
In addition to air fryers, UPANY has also launched a series of innovative small kitchen appliances such as fruit and vegetable purifiers, convenient rice cookers, and breakfast machines. UPANY uses smart product experience and healthy and delicious food concepts to liberate users from the constraints of life's trivial matters, have more time to enjoy the beauty of life, and be willing to share happiness with family and friends.
As a new force in kitchen appliances, UPANY has taken advantage of the current popular social media, linked up with the Internet celebrity economy and community economy, diversified deployment, and promoted matrix results, and successfully broke through among many air fryer brands. At the 2020 Kitchen Appliances Industry Summit Forum hosted by the China Household Electrical Appliances Association, Youban won the "2020 Small Home Appliances Pioneer Brand in China's Kitchen Appliances Industry", "2020 Smart Selection of Small Home Appliances in China's Kitchen Appliances Industry", and "2020 Small Home Appliances in China's Kitchen Appliances Industry". Three awards for "Popular Home Appliance Products" attracted industry attention.
UPANY has always been adhering to the craftsmanship spirit of the new era and is well aware of the current needs of consumers for light kitchen life. It has continuously innovated wisdom in the fields of product design, R&D and manufacturing to provide users with a comfortable, convenient and intelligent product experience. In advocating While building a "leisurely, fun, and smart" Youzhi kitchen, we constantly explore new kitchen lifestyles and create a Chinese-style kitchen with Youban characteristics.
Under the general trend of consumption upgrading, brand power empowerment is becoming increasingly important. The UPANY brand upgrade has brought more precise brand positioning and a more recognizable brand symbol. An excellent brand visual image can be quickly recognized by young consumers to a certain extent. With this comprehensive upgrade, the brand's favorability will reach a higher level, especially among young consumer groups. Youban's new brand image makes us full of expectations for its Youzhi kitchen life!
