On August 27, under the guidance of the China Household Electrical Appliances Association and the Ministry of Informatization and Industrial Development of the State Information Center, and hosted by China State Grid Corporation of China, the "New Trendy Kitchen Sharing the Future - 2020 Kitchen Appliances Industry Summit Forum" was held in Beijing as a new kitchen appliance industry Power, Youban Electric and A.O. Smith, Bosch Home Appliances, Casarte, Fotile, Robam Electric, Siemens Home Appliances, Vantage and other well-known domestic and foreign kitchen appliance brands participated in this event to discuss the current situation of the kitchen appliance industry and the future market trends. Seek new directions for industry development and commend outstanding products and brands.
As the kitchen appliance brand with the fastest development in the industry this year, UPANY won the "2020 China Kitchen Appliance Industry Pioneer Brand of Small Home Appliances" with its growing brand influence and ultimate product experience. UPANY Intelligent Air Fryer 5106TS won the "2020 China Kitchen Appliances Pioneer Brand". "Smart Selection Product for Small Home Appliances in the Electrical Appliance Industry" and UPANY Fruit and Vegetable Purifier USP01 won three awards for "2020 Popular Products for Small Home Appliances in China's Kitchen Appliance Industry".
With a user-centered approach, multiple products are now on the market and become popular Internet celebrities.
Compared with other home appliances, kitchen appliances played a more important role in the first half of 2020. In the early days of the epidemic, due to people being forced to stay at home, "cooking fever" and "baking fever" emerged, and the usage rate of various kitchen appliances greatly increased. Although the kitchen appliance industry as a whole has experienced a decline due to the epidemic, innovative kitchen appliances, mainly air fryers, have bucked the trend and are rising.
UPANY was founded in 2019. Its parent company CARELINE Electric is the world's largest ODM air fryer manufacturing base. It has been deeply involved in the field of small household appliances for 20 years and has led the global sales of air fryers for 7 consecutive years. Relying on CARELINE Electric's strong production and R&D capabilities, UPANY's first air fryer 5106TS was launched on the market. It quickly became an "Internet celebrity" due to its good-looking appearance and intelligent experience. During the epidemic, everyone used UPANY's air fryer Taking photos of delicious food and sharing them on social media such as Xiaohongshu and Douyin, celebrity Internet celebrities such as Mao Xiaotong, Chen He, Hu Haiquan, and Xue Li also live-streamed recommendations. In just half a year, UPANY’s air fryer 5106TS has been sold all over the world. Nearly 300,000 pieces have been sold online, and it is well-deserved to win the "2020 Smart Selection of Small Home Appliances in China's Kitchen Appliances Industry".
At this summit forum, another award-winning product of Youban, the fruit and vegetable purifier, became a popular product on the spot due to its core capabilities such as “portability, health, and sterilization”. Through high-energy ion purification technology, the pesticide degradation effect exceeds 90%, and the sterilization effect exceeds 99.99%. Xiaomi Youpin became the TOP1 category of the month as soon as it was launched.
New domestic products and new intelligent manufacturing create new standard configurations for Chinese-style kitchens
At the meeting, Xu Dongsheng, vice chairman of the China Household Electrical Appliances Association, said, “China’s kitchen appliance industry must focus on consumption upgrades, technological innovation, and quality improvement, carefully study the characteristics of Chinese cooking, and launch better kitchen appliances to meet the needs of Chinese consumers. Improve quality of life.”
Regarding the pursuit of quality life in China's new consumption era, Youban also gave its own answer. With "My Youzhi Kitchen" as its brand positioning, through high-value kitchen appliances and intelligent user experience, it provides the pursuit of healthy life and People who are willing to share can enjoy the "leisurely, fun, and smart" Youzhi kitchen lifestyle.
Although the air fryer originated in the West, it has become popular all over the world for its "oil-free cooking and healthy food". However, Youban and its parent company CARELINE Electric have more than 300 core patents and are also the setters of industry standards for air fryers. Youban has upgraded and innovated the air fryer, making it more suitable for the Chinese kitchen environment and the cooking habits of Chinese consumers. With no fumes, healthy cooking, no space occupied, and intelligent operation, Youban is determined to popularize air fryers into every Chinese family and become a new domestic product for Chinese-style kitchens.
