From October 17th to 18th, the two-day Cixi Oxygen Forest Music Festival was held in Cixi Forest Park. UPANY, the leading brand of air fryers, joins hands with the Oxygen Music Festival to use music and food to create a carnival for this early autumn that gathers all the senses of sight, hearing, and taste.
At this music festival, Chen Li from the folk song "Tian Lai", Combs from the Baodao band, TroubleZ, Pharaoh, who are popular in the rap circle, and Wu Tiaoren, who made a name for themselves in "Summer of the Band 2" with their unique charm , Fu Lu Shou Band... 12 groups of bands and singers, together with UPANY Electric, have fun all autumn.
Youban Food Healing Center creates new experiences in the new consumption environment
At this music festival, UPANY Electric set up a "food healing center" on site. In addition to music and carnival, Youban wants to cure the current anxious life state of young people through food. The passionate orange atmosphere and healing copywriting that directly touches the heart, "You go and conquer the world, I just want to conquer one person's stomach and heart." "Let us be companions in the world of mortals and eat in vain." Let the young people who come to visit People checked in one after another to take pictures.
Of course, on-site food is also essential. As "everything can be fried", UPANY Air Fryer must fill the frantic hearts of the audience with delicious dishes. Grilled sausages, grilled sweet potatoes, grilled French fries, grilled meatballs, etc. were all snapped up as soon as they came out of the oven. While praising the deliciousness of the food, he also exclaimed in surprise, "It turns out that the air fryer can also do these things."
At the "Youban Food Healing Center", you can taste delicious food, take photos and check in, receive glow sticks, and watch live broadcasts of air fryers. The benefits are rich and colorful. Youban believes that the air fryer is not a cold and unfamiliar machine. It hopes that by creating a "food healing center" cultural IP, it can popularize science and explain Youban's "Youzhi Kitchen" in a way that is more acceptable to young people, so that more people can You can enjoy and share the beauty of life, and create new needs and experiences in different scenarios.
Cross-border cooperation allows UPANY to release more brand connotations
As a new force in the kitchen appliance industry, UPANY has had an aura of "youth, innovation and passion" since its debut. With its high-looking products and creative marketing, after one year of development, it has become the leading brand in the air fryer category and won the home appliance award. The "2020 Pioneer Brand in China's Small Kitchen Appliances Industry" issued by the association has triggered heated discussions in the industry.
This time joining hands with the Oxygen Music Festival is UPANY's attempt to continue to enhance brand awareness and reputation. Through all-round crossover with the music festival, it will create more interactive and communication opportunities for target consumers.
During the two-day event, the group characteristics of the younger generation of consumers, such as their imagination, love and personalization, were integrated into the products and content of UPANY air fryers, creating a more participatory event for experiencers. party. Whether it is outdoor big signs, roadside flags, on-site "UPANY Food Healing Center", host announcements, tens of thousands of draws, etc., Youban is everywhere. During the carnival at the music festival, UPANY took the brand to the extreme.
The sponsor's brand creates a favorable impression, and 8 out of 10 people said that the sponsor's brand left the deepest impression on them. Music fans who like to go to live music events will largely become loyal consumers of the sponsoring brand, and their trust in the brand will increase by 55%.
Obviously, UPANY Electric, which insists on integrating content marketing, will naturally not miss the opportunity to continue to communicate and interact with young people.
In fact, the cross-border music festival is just a way for UPANY to exert its efforts on the content side. Next, UPANY will continue to launch more marketing methods with different forms and content to generate interest and resonance among more consumers, establish a more effective empathic companionship relationship, and detonate greater brand potential.
