Recently, UPANY, a professional air fryer brand, has launched a "screen dominating" advertisement in a high-speed rail station, which has entered the eyes of hundreds of millions of people with lightning speed, conveying UPANY's "Youzhi Kitchen" concept to every consumer. It penetrates into every household, while further shortening the distance between UPANY and high-end consumer groups, and enhancing the visibility and reputation of the UPANY brand.
Brand enters the fast lane of high-speed rail marketing
Since the beginning of this year, with the upgrading of consumption, China's innovative small home appliances have experienced a spurt of growth. As an Internet small home appliance brand established last year, Uoban Electrical Appliances takes "My Uzhi Kitchen" as its brand positioning. Through high-looking kitchen appliances and intelligent user experience, it provides people who pursue a healthy life and are willing to share. "Leisurely, fun and smart" Youzhi kitchen lifestyle.
With air fryers as its core category, Youban has upgraded and innovated kitchen appliances that are popular in the West, making them more suitable for Chinese kitchen environments. Through creative social marketing, UPANY air fryer has become a "hot-selling item" on major Internet platforms. Celebrities and internet celebrities such as Mao Xiaotong, Chen He, Hu Haiquan, Wang Zulan, and Sydney have recommended UPANY air fryer. Currently, UPANY air fryer is in Platforms such as Tmall, Yunji, and Mijia have all entered the TOP3 of the category, and more and more people are beginning to choose UPANY’s Youzhi Life.
With the continuous improvement of brand power, Youban has launched a new round of high-speed rail station launches targeting hundreds of millions of audiences with "fast, accurate and accurate" products. Starting from December 20, UPANY advertisements will appear on light boxes at security checkpoints in all high-speed rail stations in Zhejiang Province. The advertisement "UPANY Air Fryer, the New Configuration for Chinese Kitchens" has brought close contact with tens of thousands of high-speed rail passengers.
Upgrading from "Internet celebrity brand" to "domestic brand"
“After a year of development, UPANY has achieved a certain degree of popularity and sales scale in social media and online. UPANY’s goal is not just to become an internet celebrity brand, but to make air fryers a standard feature in Chinese home kitchens. More consumers understand the quality of life brought by UPANY air fryers. Therefore, high-speed rail is a good form of media, and UPANY will continue to increase investment in the brand." Dong Jingjing, brand manager of UPANY Electric Appliances, said.
Today, with consumption upgrading, high-speed rail travel is becoming an important choice for the middle class and business travelers. As of the end of 2019, my country's high-speed rail mileage was 35,400 kilometers, ranking first in the world. Together with other railways, the express passenger transport network can basically cover cities with a population of more than 500,000. High-speed rail has been opened in 505 cities, providing support for the development of large and medium-sized cities. New opportunities have also become an excellent stage for brands to display their image. Research reports from authoritative organizations show that high-speed rail advertising is one of the most ideal communication channels among all current media channels, regardless of media reach rate or conversion rate.
As a new force in China's kitchen appliances, UPANY has been making continuous marketing moves this year. It not only won the "2020 Small Home Appliances Pioneer Brand in China's Kitchen Appliances Industry" in the Chinese home appliance industry, but also sponsored the Forest Music Festival and cross-border cooperation with Lynk & Co. This time it passed The "screen dominating" high-speed rail advertising will continue to enhance the brand awareness of UPANY and become a new domestic product that truly makes the Chinese people proud.
