It is said that love and food are the only things in the world that cannot be disappointed. Recently, Youban teamed up with emotional writer Uncle Mao for a unique cross-border collaboration. On the one hand is Yuban, a new force in the kitchen, and on the other hand is the new work "The So-Called Love Is Eating Well" by the well-known emotional columnist Uncle Cat. The seemingly completely different fields have established a close emotional connection because of food, which not only satisfies appetite but also provides spiritual food.
Uncle Cat Mao Zuodong is the founder of the first corporate cafe in China - Carved Time Cafe (Tencent store). He is a leader in the cross-border cooperation trend of Chinese cafes. He is the author of the best-selling book "The Story of Uncle Cat and Carved Time: Easily Open a Cafe to Make Money" "Cafe", "Small Town Youth: Looking for First Love" and other literary works.
The book of this collaboration, "Love Is Eating Well," uses 72 stories to explain food philosophy and emotions. The "leisure, fun, smart" Youzhi kitchen life advocated by Youban is to use the kitchen as an emotional medium to enjoy delicious food while having more time to enjoy the beauty of life. Read warm books, eat warm food, and start an emotional connection initiated by food.
Youban takes "My Youzhi Kitchen" as its brand positioning. Through high-looking kitchen appliances and intelligent user experience, in order to pursue health and be willing to share Youzhi's kitchen lifestyle, it removes "smoke" and "busyness" in the kitchen. ” impression label, the kitchen is not only a place for making delicious food, but also a brand new ecological social kitchen.
UPANY is an emerging air fryer brand. Through creative social marketing, in just one year it has become an "internet celebrity hit" on major Internet platforms and social e-commerce. Hu Haiquan, Chen He, Xue Li, Wang Zulan, Mao Xiaotong, etc. Celebrities and internet celebrities have recommended it. Youban has gone from 0 to 1 to a hit in one year, and behind this is the strength of its parent company CARELINE Electric. CARELINE Electric, which has been deeply involved in the field of small household appliances for 20 years, has led the global sales of air fryers for 7 consecutive years. UPANY, with air fryers as its core category, has upgraded and innovated its products to highlight its advantages of no fumes, healthy cooking, intelligent operation, and space-saving, and is determined to make air fryers the new standard in the kitchen.
This year is a year of surging growth for Youban. It has rapidly emerged in the field of small kitchen appliances and won titles such as "2020 China Kitchen Appliance Industry Pioneer Brand of Small Home Appliances" and "2020 China Home Appliances Industry Rock Award - Industry Leadership Award". It's an honor and a responsibility. In the future, UPANY will continue to be driven by consumer demand, gain insight into market development trends, develop a new light kitchen lifestyle, serve users more intelligently and more perfectly, and continue to innovate to lead the industry's upward development.
