On March 24, the "2021 China Home Appliances Innovation Retail Summit" was held at the Shanghai National Convention and Exhibition Center. Many industry elites gathered together to explore the path of innovation in the retail field of China's home appliance industry.
The "2021 China Home Appliances Innovation Retail Summit" has the theme of "chuang·Disrupt·Win the Future". It is guided by the authoritative organization China Household Electrical Appliances Association, and jointly organized by China State Grid, a professional home appliance vertical website, and GfK China, a world-renowned data organization.
The summit invited industry experts, home appliance manufacturers, channel providers, traffic platforms, media and other representatives to participate in the summit to jointly explore new ways of retailing in the new era, and to bring more inspiration and enlightenment of innovative new retail paths to the representatives and the audience. . As the leading brand of air fryers, Yoban Electric won the "2021 China Home Appliances Innovation Retail Outstanding Case Award".
As a new Internet home appliance brand, relying on the strong R&D strength and supply chain of its parent company Ningbo CARELINE Intelligent Co., Ltd., Youban takes "innovation, health, and fun" as its core brand values, and through high-looking products and intelligent user experience, Create a new family life for people who pursue healthy living and are willing to share, so that everyone can enjoy the companionship brought by the ultimate product.
Through creative marketing, Yoban quickly became popular on Xiaohongshu, Weibo, Douyin, Bilibili and other platforms. Many experts recommended planting grass, and it was also recommended by various celebrities, such as Mao Xiaotong, Chen He, Hu Haiquan, and Wang Zulan. Yoban Air Fryer has also achieved overtaking sales through various live broadcasts. The highest sales record for a single delivery was over 85,000 units on the same day, with daily sales exceeding 20 million. In 2020, the cumulative number of partners exceeded 1,000.
In addition to air fryers, Yoban has also launched a series of innovative small kitchen appliances such as fruit and vegetable purifiers, sugar-free rice cookers, and breakfast machines. Yoban uses smart product experience and healthy and delicious food concepts to liberate users from the constraints of life's trivial matters, have more time to enjoy the beauty of life, and is willing to share happiness with family and friends.
Only one year after its establishment, Yoban Electric's online sales exceeded 100 million in 2020, its online sales exceeded 440,000 units of air fryers, and its popular single product sales exceeded 290,000 units. It was the top 3 air fryer sales brand on Tmall throughout the year. . Youban is determined to popularize air fryers into every Chinese household and become a new domestic product for Chinese kitchens.
Facing the new trend in the industry, Yoban is also working hard to expand offline channels, achieve "walking on two legs, online and offline", and build the core competitiveness of the brand, so as to better meet consumer needs and bring consumers Come for a better experience.
Winning the "2021 China Home Appliances Innovation Retail Outstanding Case Award" this time is a high recognition of Yoban's rapid development over the past year. Youban will become a well-known new consumer brand through more intelligent products and more innovative marketing.
