With many advantages such as being healthy and oil-free, fast and convenient, taking up no space, and capable of frying everything, air fryers are increasingly favored by young consumers and have become the most popular small kitchen appliance last year. But how to increase the frequency of use and incorporate more cooking methods is also a direction that all brands have been exploring.
On the morning of March 24, UPANY Electric, the leading brand of air fryers, held a grand "Authentic Chinese Taste, UPANY's Trendy - UPANY 2021 Youzhi Life New Product Launch Conference" at the AWE exhibition. Industry experts, association leaders, and media guests from multiple fields gathered at the scene to witness the release of the new cross-border steam fryer.
Leading the healthy and sustainable development of the industry with innovation
Affected by the epidemic last year, the traditional home appliance market has declined to varying degrees, but Western-style small home appliances have experienced explosive growth through emerging channels such as social e-commerce and live streaming. However, like the development of all categories, the current small home appliance market is beginning to experience problems such as "price wars and uneven quality."
Liu Zhao, deputy secretary-general of the China Household Electrical Appliances Association, said at the meeting that UPANY, as a wholly-owned subsidiary of CARELINE Electric, the world's largest air fryer ODM base, has well taken up the banner of popularizing air fryers in China. The launch of the UPANY steam fryer innovatively combines traditional Chinese steaming culture, greatly increasing the frequency of use of air fryers. At the same time, Secretary-General Liu also expressed his message that as a leader in the air fryer industry, Youban should lead the healthy and orderly development of the industry with innovative technology and ultimate service, and truly make air fryers a new standard for Chinese kitchens.
(Ms. Liu Zhao, Deputy Secretary-General of China Household Electrical Appliances Association)
Inherit Chinese culinary culture and demonstrate brand responsibility
"Steaming is the Chinese people's first memory of taste, and it has been throughout the entire Chinese farming civilization. The steaming culture inherits the original flavor from nature, and inherits the food culture of the unity of nature and man, and following the laws of nature." For this press conference, Youban specially invited Mr. Liu Hong, the executive chef of Mahler Villa of Shanghai Hengshan Group, the descendant of the orthodox palace cuisine master Hu Limei, and the Chinese cooking master to explain the way of Chinese cooking.
(Successor of orthodox palace cuisine master Hu Limei and Chinese cooking master Mr. Liu Hong)
Master Liu believes that Youban has fully tapped into the cooking wisdom and experience of the ancients and combined it with modern technology to invent the steam fryer. Compared with traditional air fryers or steamers, it is more practical, has a wider range of applications, and is more efficient. Even people who don’t know how to cook can easily make some classic steamed dishes at home, making them healthier and more nutritious.
Zhang Qian, deputy general manager of Youban Electric Appliances, said, "In an era of comprehensive upgrades in products, consumption and services, the relationship between people and the kitchen is developing in a healthier, more convenient and more fun direction." The explosion of Western-style small household appliances originated from the cultivation of new media platforms, and they have obvious "Internet celebrity" status. Due to the differences in cooking methods between China and the West, if air fryers are to truly continue to develop, they must use both Western and Chinese methods, and steaming is the best cooking method. Youban has always been committed to using modern science and technology to integrate the wisdom of traditional Chinese cooking into its products to solve the pain points of Chinese family cooking.
(Zhang Qian, deputy general manager of Youban Electrical Appliances)
Supported by multiple core technologies to create the first brand of air fryers
Youban steam fryer has three modes: pure steaming, pure frying, and combined steaming and frying, allowing you to enjoy the wonderful DIY experience. Compared with traditional air fryers, the UPANY steam fryer has more functions and is more convenient to use. "Relying on the strong R&D capabilities of the parent company, this steam fryer currently has 20 unique patented technologies, truly enabling innovation to empower a better life." Dong Jingjing, brand director of Youban, introduced this steam fryer in detail at the meeting.
(Dong Jingjing, Brand Director of Youban Electric Appliances)
In addition to the many advantages of traditional air frying, the newly released UPANY steam fryer also has built-in direct steam injection, which can not only grill and fry food, but also keep the ingredients fresh, making it truly crispy on the outside, tender on the inside, and juicy. In terms of appearance, the UPANY steam fryer adopts a smart touch panel, with functions and status clear at a glance and easy to operate. 6.5L large capacity, suitable for gatherings of 5 to 10 people. As for the cleaning pain points in kitchen appliances, UPANY steam fryer has innovatively developed a self-cleaning function that eliminates odors with one click. From the core functions of the product to the user experience, UPANY makes air fryers smarter, more convenient, and more Chinese-flavored.
UPANY Electric uses Chinese innovation to promote the transformation of Chinese people's cooking life, allowing every family to enjoy the authentic Chinese taste. The launch of the steam fryer is a milestone event for Youban to explore Chinese cooking and consolidate the "Youzhi" life concept. It is of great significance for air fryers to become the new standard in Chinese kitchens and to lead the healthy development of the industry.
