Recently, a number of overseas brands, led by the H&M brand, have pushed China's Xinjiang long-staple cotton to the forefront due to unreasonable boycotts. At the same time, it has also set off a wave of consumer support for new domestic products. Many domestic brands have launched Take a stand in this battle to defend national self-confidence and support high-quality Xinjiang cotton.
As a new domestic brand that has emerged in the home appliance industry in recent years, UPANY Electric Appliances and the national brand Jie Liya launched the "Domestic products should strengthen themselves and support Xinjiang cotton" campaign, and sent out products including Youban small home appliances and Jie Liya Xinjiang on major social platforms Domestic products including cotton towels, in order to support Xinjiang cotton. This move is not only due to UPANY's responsibility as a domestic brand, but also reflects its brand confidence in meeting this challenge posed by the international market.
Looking back at the development history of domestic brands, it is not difficult to see that every major economic and trade friction event will bring new development opportunities to China's industries. UPANY Electric was established in 2019. As a wholly-owned subsidiary of the world's largest air fryer ODM base, Youban Electric has been promoting the popularization and upgrading of air fryers in China. Only one year after its establishment, UPANY Electric's online sales exceeded 100 million in 2020, its online sales exceeded 440,000 units of air fryers, and its popular single product sales exceeded 290,000 units. It was the top 3 air fryer sales brand on Tmall throughout the year. . Its innovative development path is inseparable from the in-depth exploration and exploration of Chinese traditional food culture. UPANY insists on integrating national trend culture on the basis of product modernization and high-end, so that traditional cooking methods can rejuvenate the vitality of the new era and fit in with the current situation. The quality demands and expectations of emerging consumer groups for light life. Youban is determined to popularize air fryers into every Chinese household and become a new domestic product for Chinese kitchens.
As a brand with a full industrial chain base of more than 2,000 acres in Alar City, Xinjiang, as early as March 24, Jieliya expressed its support for Xinjiang cotton through official channels, and even stated that it will insist on using high-quality Xinjiang long staple in the future. Cotton, to be a truly good national brand. This cross-border cooperation with UPANY Electric is a strong alliance between new domestic products. Together, they use their products to speak and support Xinjiang cotton, showing the Chinese character and responsibility.
Under the current general trend of comprehensive development of domestic brands, UPANY Electric will continue to use Chinese innovation to promote the transformation of Chinese people's cooking life on the basis of embracing "China Intelligent Manufacturing", continue to tap consumers' consumption needs, and guide consumption Habits, leading the healthy and upward development of the industry, and helping Chinese home appliances show a new style on the world stage.
