As we all know, the new consumption era is shaping a new consumer circle. The acceptance and favorability of brands among young people in the Z era are more inclined to personalized communication and comfortable emotional relationships. Creating a brand image IP that meets visual aesthetics and internal needs and communicating with it on the same frequency is one of the ways to quickly win the password to get out of the circle.
Recently, Yoyo officially launched its new IP image - Yoyo Chicken. With air fryers as its core category, UPANY focuses on the diversified consumer needs of young people and ushered in explosive development. It became popular, became popular, and became an Internet celebrity brand. Youthfulness is its innate gene. This comprehensive promotion of the IP image of Yoyoji goes deep into the context of young people, and continues to gain the attention and favor of young users with its playful and friendly cuteness.
Yoyo Chicken visual image
Yoyo Chicken is designed with chickens as the core, giving the audience a natural sense of familiarity and intimacy. At the same time, chicken is also the main ingredient in daily cooking. The round body resembles UPANY’s core product, the air fryer; the magic afro further reflects the fact that everything can be fried in the fryer. The adorable shape of the cute pet builds its warmer IP image and further interprets UPANY's "leisurely, fun, smart" kitchen life concept, allowing food and cute pets to empower a happy life together.
Yoyo Chicken ID Card
Yoyo Chicken is the image ambassador and "spokesperson" of UPANY. With the image of loving food more than life, he also shoulders the professional mission of popularizing air fryers to every Chinese family and becoming a new standard in Chinese kitchens. It will work with Youban to pamper every audience with its "food" power, and explore the definition of a happy life together with the determination to create a Youzhi kitchen life.
As the Chief Food Officer of UPANY, Yoyo Chicken will devote its full vitality to the food industry, exude its enthusiasm for food cooking, integrate its understanding of nature, life, and emotions, and embrace the fullness of life with food. The person in charge of the UPANY brand said, "The release of this image IP is not just a simple symbol logo output. We also want UPANY to use the visualization of personality to build a smoother communication method with the audience, conveying light cooking, light kitchen, The concept of light living.”
The brand IP image is officially released. Youban uses its own brand IP to leverage brand upgrades, deepen the concept of Youzhi kitchen with a younger and more friendly connotation, and empower a better life. In the future, Yoyo’s brand concept and product strength will be spread through the power of Yoyoji’s IP, and Yoyoji will also actively participate in multi-scenario interactions with audiences to provide more diversified innovative services.
