On April 26, the "2023 China Home Appliances Innovation Retail Summit" was held at the Shanghai National Convention and Exhibition Center. Many industry elites gathered together to explore the path of innovation in the retail field of China's home appliance industry.
The "2023 China Home Appliances Innovation Retail Summit" has the theme of "Digital Breakthrough·Steady Growth". It is guided by the authoritative organization China Household Electrical Appliances Association, and is jointly organized by China State Grid, a professional home appliance vertical website, and GfK China, a world-renowned data organization.
The summit invited industry experts, home appliance manufacturers, channel providers, traffic platforms, media and other representatives to participate in the summit to jointly explore the new characteristics and new methods of China's retail industry after the three-year epidemic, and to bring more innovative retail to the representatives and the audience. Inspiration and inspiration for new paths. As the leading brand of air fryers, Yoban Electric won the "2023 China Home Appliances Innovation Retail Outstanding Case Award".
In the three years since its establishment, Yoban has relied on the strong R&D strength and supply chain of its parent company, Ningbo CARELINE Intelligent Technology Co., Ltd., with "innovation, health, and fun" as its core brand values, and through high-looking products and intelligent user experience, it has been pursuing People who live healthy lives and are willing to share create a new family life, allowing everyone to enjoy the companionship brought by the ultimate products.
Faced with the current industry phenomena of "low price", "serious homogeneity" and "uneven quality" of air fryers, UPANY has always driven the development of the company with technological innovation, developed steam fryers that can steam and fry, and brought traditional Chinese cooking to the forefront. The integration of "steaming" into air fryers is more suitable for the cooking habits of Chinese consumers and greatly increases the usage rate of air fryers. At the same time, through in-depth insights into users, we developed a visual air fryer that does not require flipping, which truly solved the problem of easy cooking with an air fryer. Once launched, it received enthusiastic feedback from the market and led the industry's technological development route. At present, the "visualization" and "non-turning" of air fryers have become the mainstream in the market. At this AWE, Yoban moved the air fryer outdoors in conjunction with the more popular camping trend, and invented an air fryer that does not require electricity. This attracted great attention from the kitchen appliance industry and allowed kitchen appliances to go out of the kitchen to provide More room for imagination.
In addition to product innovation, as a new consumer brand, Yoban has also continued to deepen its efforts in marketing and channels. Through the filming of the "Fried World" series of feature films, we tell the story of the love and food of ordinary people around us, allowing users to feel the warmth of the brand. By interpreting the series of stories of "Life without flipping", users can more intuitively experience the delicious cooking of "air fryer without flipping". At the same time, we are planting seeds on Xiaohongshu, Weibo, Douyin, Bilibili and other platforms, and cooperating with many celebrities. More and more young consumers have begun to trust and love UPANY air fryer.
In addition, in the face of new trends in the industry, Yoban is also working hard to expand offline channels, achieve "walking on two legs, online and offline", and build the core competitiveness of the brand, so as to better meet consumer needs and provide services for consumers. Provide consumers with a better experience.
Winning the "2023 China Home Appliances Innovation Retail Outstanding Case Award" this time is a high recognition of Yoban's rapid development in the past three years. UPANY will become a well-known new consumer brand through more intelligent products and more innovative marketing, while also leading the industry to continue to develop in a healthy way.
